The European E-Marketing scene: Desperately Seeking Strategy
Published by Pharma Marketing News, part of VirSci Corporation
Summary
The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, with its diverse markets and significant cultural and language differences. Despite this, Europe is ahead of the curve and more forward thinking than the US in its approach to eMarketing, especially to physicians.This article summarizes a recent Pharma Marketing Roundtable discussion of this topic. Members of the Roundtable included eMarketing representatives from several European pharmaceutical companies as well as eDetailing solution providers and consultants.
Topics covered include:
- Strategically Challenged
- Europe vs the US
- Commercial vs. Educational eDetailing
- Implementation Issues Abound
- AstraZeneca: Brand Globally, Communicate Locally
- Changing Regulatory Landscape
- Sanofi-Aventis: Italian eDetailing Success Story
- Organizational Issues
- The Future
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